Our Blog

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  • Rudi Shumpert
  • Oct 13,2015
Marketing and IT Must Align to Reap Digital Measurement Rewards

Have you heard of the book Men Are From Mars, Women Are From Venus?

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  • Erin Pierce
  • Oct 12,2015
Mobile Push Notification Strategy: Tips for Engaging and Retaining Users

Push notifications are one of the most effective marketing tools for keeping mobile

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  • Brandon Hartness
  • Oct 14,2015
Let’s Talk "Programmatic"- A Beginner's Guide to the Buzzword of the Year

It seems like, lately, the only thing I hear about is programmatic.

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  • Patrick Tripp
  • 1 Feb 2016
5 Ways to Kickstart Your Email Marketing in 2016

Email remains a centerpiece of effective campaigns and a powerful way to nurture customer relationships.

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  • Vebeka Guess
  • 2 Feb 2016
How to Make “Surprise and Delight” a High-Performance Customer Experience Strategy

Today, customers are demanding more personal and customized web experiences.

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  • Roger Woods
  • 28 Jan 2016
4 Ways to Add Mobile Messaging to Your Marketing Mix

When we talk about adding mobile messaging to your marketing mix, it’s not always about what steps to take.

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  • Christi Terjesen
  • 8 Feb 2016
Financial clients have unique challenges in testing

Financial clients have unique challenges when it comes to testing, optimization and personalization.

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  • Amit Ahuja
  • 7 Feb 2016
How Marketers Can Navigate the New Data Economy

All sophisticated marketers know, a company’s most powerful data asset is its first-party data.

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  • Sid Shah
  • 3 Feb 2016
Dear Brands, You Really Can’t Live Without a Marketing Stack

In today’s world of digital marketing, the presence of a unified stack for managing your marketing plan is essential.